Gyokeres Breaks Arsenal Shirt Sales Record Days After £70m Move

Viktor Gyokeres Arsenal’s Shirt Sales Smash Records as Fans Rally Behind Star Signing

Swedish striker Viktor Gyokeres has already etched his name into club history without even kicking a ball. Just days after completing a £64 million move from Sporting Lisbon, Gyokeres has shattered Arsenal’s shirt sales record, sending fans and retailers into a frenzy.

Arsenal officially unveiled Gyokeres on Saturday, following weeks of intense negotiations. The 27-year-old goal machine, who netted 97 goals in 102 appearances for Sporting, was introduced to supporters during the club’s pre-season tour in Singapore. His arrival was met with thunderous applause—and an even louder response online.

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To celebrate the marquee signing, Arsenal launched a limited-time promotion offering free printing of Gyokeres’ name and number on the new 2025–26 kits, a service that typically costs £16. The result? A tidal wave of demand that crashed the club’s official website and overwhelmed physical stores.

Gyokeres chose to wear the iconic No. 14 shirt, famously worn by club legend Thierry Henry. Though his preferred No. 9 is occupied by Gabriel Jesus, the decision to inherit Henry’s number added a layer of nostalgia and excitement for fans. Arsenal’s commercial team saw the opportunity and capitalized brilliantly.

According to The Athletics, Gyokeres’ shirt sales have already surpassed those of fan favorites Bukayo Saka, Declan Rice, and Martin Ødegaard. The club is now projected to exceed its £120 million shirt sales target for the season, with estimates suggesting that figure could climb to £150 million if Arsenal clinch the Premier League title.

Manager Mikel Arteta praised Gyokeres as “a quick and powerful presence up front” with “incredible goalscoring numbers” and “intelligent movement in the box”. Sporting Director Andrea Berta added that the striker’s “physicality, intelligence and work ethic” make him a perfect fit for Arsenal’s ambitions.

This record-breaking surge isn’t just a marketing win—it’s a signal of belief. Arsenal fans have long craved a true centre-forward, and Gyokeres’ arrival has reignited hopes of ending the club’s two-decade title drought. If his on-field performances match the off-field hype, Arsenal may have discovered their next icon.